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Senior Marketing Manager (m/f/d), Path to CMO

EPHIA Medical GmbH · Berlin

Full time On site
description Job Description

EPHIA is a continuing education platform in aesthetic medicine for licensed physicians and dentists. We combine LÄK-certified online courses with supervised hands-on training in Berlin-Mitte, all on our own platform. Our approach is "Ethik & Business": we support physicians from their first botulinum course all the way to running their own practice. That means sound medical training, real entrepreneurial know-how and a clear ethical stance.

We are profitable and not venture funded. So far all our growth has been organic, through word of mouth and a strong brand in the physician community. After a successful launch of our first location in Berlin, we now want to grow across Germany. We are looking for a Senior Marketing Manager to lead this growth. You will work directly with the founders, and over the next one to two years you will grow into the CMO role.

Tasks
  • Set up performance marketing on Meta from scratch and scale it: tracking, creatives, testing and budget allocation
  • Own SEO for our plattform technical SEO, content strategy and rankings for course and topic searches
  • Build email marketing and CRM: newsletters, lead nurturing and automated funnels from first interest to course booking
  • Plan and run the marketing launch for new locations in Germany
  • Define KPIs, build dashboards and steer by CAC, conversion rate and ROAS
  • Work with the founders on positioning, messaging and growth priorities
  • Coordinate with our social media content creator and external partners
  • Keep all communication compliant with the Heilmittelwerbegesetz (HWG) and the professional codes for physicians
  • Over time, build the marketing team and own the marketing strategy as CMO
Requirements
  • 3+ years in marketing, including hands-on experience with Meta Ads and SEO
  • A track record of measurable growth, ideally in a startup or small, fast-growing company
  • Experience with email marketing, CRM and marketing automation tools
  • Strong analytical skills (GA4, Tag Manager, Meta Conversions API, Search Console)
  • A builder mindset: you like to set things up yourself before you hand them off
  • Vibecoding skills are a big plus: you build landing pages, tools or automations with AI coding tools
  • Fluent German and very good English (target audience is german speaking)
  • Experience in healthcare, education or another regulated industry is a plus
  • Hunger and ownership: you want to grow with us into a leadership role
  • Willingness to come to Berlin regularly for team events and to attend some of our courses in person
Benefits
  • A strong brand and an engaged community to build on, with paid channels still untouched
  • A clear path to CMO within one to two years
  • A future equity package that gives you real ownership in a profitable company
  • Direct collaboration with the founders and short decision paths
  • Growth without investor pressure, because we are profitable and entirely founder owned
  • Remote work with regular team events in Berlin
  • Freedom and budget to build the marketing setup your way
  • A product with a purpose: making aesthetic medicine more ethical and more professional

We look forward to hearing from you. Please send your CV and a few lines about a growth result you are proud of. If you have built something yourself (vibecoded or not), include the link.

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Marketing Manager
Job Details
payment Salary: Negotiable
work Type: Full time
business Mode: On site
visibility Views: 1
people Applications: 0
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